Lux and Friends

EP. #36: DIGITAL TRANSFORMATION with author Markus Schmidt.

April 17, 2021 Markus Schmidt Season 2 Episode 36
Lux and Friends
EP. #36: DIGITAL TRANSFORMATION with author Markus Schmidt.
Show Notes

The subject of today’s podcast is Digital Transformation, one of the hottest, if not the hottest topics in today’s corporate world and to address it,and understand the various conceptual and practical implications of Digital Transformation,  I’ve chosen to speak with the co-author of a very detailed and well structured book titled “ The Digital Transformer’s Dilemma. How to energize your core business, while building disruptive products and services.”

With my guest Markus Schmidt, I will try to understand how companies can plan and execute strategies to reinforce their core business in the digital age, what Markus calls the S Curve one, and contextually give life to brand new products, services, and perhaps business models, what Markus refers to as the S Curve two, to ensure survival and relevance of their business in the future.

We’ll talk about technology, philosophy, leadership, people and communication, in a conversation which aims at giving you the information you need to transform your business digitally, while leveraging its precious legacy.