Lux and Friends
The world of luxury has never been so timeless and contemporary as today.Luxury Industry veteran Carlo Pignataro takes a deep dive into the forces at play, and invites some of its most brilliant minds to join his lively conversations.MISSION: to explain complexity in a crisp and entertaining way.
Lux and Friends
#26: THE CONTEXT MARKETING REVOLUTION with Mathew Sweezey, Bestselling Author, and Head of Market Strategy at Salesforce
The topic of today’s podcast is A MARKETING REVOLUTION, A CONTEXT MARKETING REVOLUTION, that is.
Anyone thinking the rules of marketing haven’t changed, because consumer behavior hasn't changed and the media still got all the power may be setting themselves up for a bad surprise.
With my distinguished guest of today, Mathew Sweezey, author of the bestseller “The Context Marketing Revolution”, and Head of Market Strategy at Salesforce, one of world’s leading tech companies which has forever changed the way corporates entertain relationships with their clients and community, I will try to understand why are we experiencing a marketing revolution rather than a simple evolution, and what needs to be done in a time when being top of mind for brands has lost effectiveness, when consumer behavior is influenced, not to say driven, by algorithms, and when the world of information has turned into an Infinite media world, to say it with Mathew.
By listening to this interview you will gain the insights you need to re-think your marketing strategy and place yourself, and your company, and your brand where they should be to solve your audience problems, where they are and when those problems arise.
